Artwork Specifications

When preparing your artwork for submission to Roemer Industries please consider the following:

• All clearances and spacing
• Color of background
• Background color effects on overprinted ink
• Type of colors to be used (PMS matches, CMYK colors, etc.)
• Type of ink (metallic or florescent)
• Transparent characteristics of offset inks
• Registration issues

Please refer to the guidelines below for preparation of electronic media (if you have any questions, please call us and one of our trained technicians will assist you).

Electronic Media

We prefer files to be created on a Macintosh computer, however we can accept digital files created on the PC. Font substitutions may occur when PC files are opened on our Macs. Please keep in mind that PC platform files will be converted to the Macintosh platform which may cause font issues.

Files are accepted on CDs or DVDs, Zip disks and 3.5 inch diskettes. You may also email your artwork directly to our art department at EI@RoemerInd.com. Include a clear legible hard copy of the job with the media to ensure accuracy as well as a contact name and phone number for questions. For your convenience you may also fax in your hard copy (330) 448-8161..

Supported Software

• Adobe Illustrator
• Adobe Pagemaker (saved as an .eps)
• Adobe Photoshop
• Quark Express (saved as an .eps)
• Macromedia FreeHand (saved as an .eps)
• Adobe Acrobat
• Corel Draw
• Autocad (opened and converted in Adobe Illustrator)
• Microsoft Word (for type only)
• Microsoft Excel (for databases) Microsoft Excel (for databases)

If you do not see your software above, please call our Sales department for help.

Supported Software

We have a large library of fonts at our disposal, however, if a specific font is desired please send it with your media. You can also convert your fonts to outlines to avoid any conversion issues.

Do NOT use “applied” type styles in font palettes to make the type bold or italic.

Always choose the bold or italic versions of the font from the font list in order to prevent unexpected print results.

Graphics and Scans

Please include all linked graphic files. This includes all graphics that were placed from vector programs such as Illustrator and Freehand, as well as any images placed into the vector programs. For example: if you have created a logo in Adobe Illustrator that contains a Photoshop image, you must provide us with both the Illustrator file as well as the Photoshop file. Graphics application programs will not collect the Photoshop file, so you must manually copy it.

All graphics should be in “EPS” or “tiff” format; avoid PICT and Windows BMP files

Scan all color and grayscale photos at 300 dpi at the final size that they will be used in your document.

All linework should be scanned at no less than 1200 dpi at final size and saved as a tiff or bitmap.

Hard Media

If electronic artwork is not available we will also reproduce your art from a technical drawing, laser print, fax, even an existing part. Please be sure all submissions are legible (IF YOU CAN’T READ IT NEITHER CAN WE). Extra art charges may apply due to complexity of art.

Color

Please use the following guidelines for color:

• Save all color photos and vector images as CMYK
• Choose colors from the Pantone swatch books, rather than color combinations that look good on your monitor
• Colors from a low-end, non-color managed printer do NOT represent the color that will be printed
• Please provide any previously printed material that we may have to match color

Professional Color Matching is available for jobs where color is critical.

Pre-Press Checklist

PLEASE USE THE FOLLOWING CHECKLIST WHEN SUPPLYING FILES TO ROEMER INDUSTRIES:

• Convert RGB Scans to CMYK or Grayscale
• Make sure all images are at high resolution (300 dpi at 100% for photos, 1200 dpi at 100% for line art)
• Include all associated or linked graphic files
• Include all screen and printer fonts
• Specify which fonts are being used
• Convert fonts in EPS files to outline or include both screen and printer fonts
• Provide a hard copy of all files
• Spell-check document
• Supply and Mark any previously printed material that we may have to match for color

MOST COMMON PROBLEMS ENCOUNTERED IN PRE-PRESS:

• Missing Fonts
• Electronic media files do not match supplied hard copy
• Misspellings and improper grammar in supplied media
• Type modified using the style palette (ie bold or italic) rather than by using the appropriate font from the font list
• Low resolution or missing graphics
• Line art (logos) saved in 300 dpi grayscale format, rather than 1200 dpi bitmap format
• Embedded graphics from vector files not supplied